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Our Web site Optimization Marketing Campaign Includes, but is not limited to:

It's all about exposure, you need to increase your exposure to increase your visits, to increase your sales. Our complete marketing campaign is a set of services to increase your exposure. No one service is perfect for any client, you need a combination of services to increase your companies exposure. Listed below is what's included in our marketing campaign.

Find and Select Keywords

  1. Competition overview.
  2. Data obtained via the Google Keyword Tool (Keywords, Approx Monthly World Searches, and Annual Search Trend).
  3. Keyword mining from your competitors' pages.
  4. Keyword density analysis for search engine compliance.
  5. Analyze your pages vs. Top-10 pages & competition.

Edit Pages to Obtain High Search Engine Rankings

  1. Modifications of meta tag info (page title, headings, alt tags, etc)
  2. Modification of robots.txt File.
  3. Xml, Txt, Html and ROR sitemap generation.
  4. Check and exclude from your sitemap pages with restrictive Meta tags and robots.txt directives automatically.

Submit Sites and Pages to Search Engines and Directories

  1. Search engine compliance verification before submission.
  2. We will submit your blog in the most popular log search engines and directories and get registered with several blog communities.
  3. Manual submission to some search engines.
  4. Monthly monitoring report.

Analyze Trends In Search Engine Rankings

  1. Monitor rankings in over 600 search engines.
  2. Monitor you and your competitors web site rankings.
  3. Web site saturation report (check what pages of your site are indexed).
  4. Comparative web site saturation report (check how your site is indexed compared to competition).
  5. Analyze your search engine visibility vs. competition (ranking visibility score).
  6. Track your site rankings and competition changes over time (Ranking History).
  7. plus more.
  8. Click here to see sample search engine results and a comparison between organic results and sponsored results.
Common Specifications
Operating System:
Hosting Type
basic hosting valueweb server valueweb server
Initial Disk Space 3gb 5gb 10gb
Initial Data Transfer (monthly) 200 gb 300 gb 500 gb
Web mail Accounts some a lot a whole lot
eCommerce no yes yes
eCommerce Products no unlimited unlimited
Live Support yes yes yes
Web Stats yes yes yes
Site Monitoring yes yes yes
Managed Monthly Rate*
*remember, this is the rate for MANAGED HOSTING.
       

We Use World Class Datacenters:

  • Best-in-class networking
  • Multiple data centers located in the U.S. and Europe**, giving
    your site visitors a better Web experience
  • DWDM Ethernet Backbone operating at 20 Gbps (U.S. only)
  • Connected to multiple diverse upstream providers
  • Full BGP peering with all providers
  • 65,000+ square feet of actual computer space with
    room to grow
  • Fully redundant (2N) UPS power systems and (N+1) air
    conditioning systems
  • Advanced fire protection, suppression & detection systems
  • Multiple power paths and network connectivity have two
    diverse paths into our facility
  • Fully integrated Monitoring System for all critical building,
    server and network systems
  • State-of-the-art Security Technology and 24x7 on-site
    security staff
  • 24x7 Network Operations Center & on-site data center staff

 

   

 

 

Our email marketing services by Constant Contact is the easy, effective, and highly affordable way to get your message out:

It helps you create high-impact, professional-looking emails—fast and with no technical expertise—and build strong, successful, and lasting relationships with your customers, clients, or members.

With Email Marketing by Constant Contact, you can:

  1. Choose from more than 160 easily customized HTML email templates—or create your own from scratch.
  2. Create highly visual, graphically compelling email newsletters and promotions in just minutes with our step-by-step Email Wizard.
  3. Drive more traffic to your web site with focused, targeted email communications.
  4. Build and manage your email list—import existing customer lists, add names individually, or capture contact information from web site visitors.
  5. Measure your email campaign results instantly—check click- through rates, review new subscribers, and see who opened and clicked on each link.
  6. Communicate with your audience with confidence, knowing that Constant Contact will take care of getting your email delivered and CAN-SPAM compliance.

Discover how the power of Email Marketing by
Constant Contact can help you better connect
with your customers or members...nurture your relationships...and grow your organization.

Dazzle subscribers with eye-catching emails like product promotions, newsletters, announcements, special offers... the sky's the limit. No design skills? No worry! The generous selection of professionally designed templates will make you shine like a pro! You can even customize with your site's own branding and color scheme. View Samples.

Sign-up yourself for a FREE 60-Day Trial today. Experience the power of Email Marketing for FREE! Explore all the features and enjoy the same industry-leading service, support, and personal coaching our customers know and expect.

 

Search Engine Advertising is also known as Pay for placement or sponsored results. It is a marketing method unique to the Internet where you pay only for Placements to your site. In older advertising methods, you pay for ads in newspapers, magazines, radio or TV that are seen by thousands or millions of people uninterested in your product.

Our company can help you take advantage of Search Engine Advertising. We use Yahoo! Search Marketing Solutions and Google adwords primarily for our pay for placement services.

With Search Engine Advertising you only pay to introduce your site to people searching for terms relevant to you. If you sell cars, you do not pay to show your ad to people searching for grapes.

Get to the top of the Major Search Engines! Pay Per Placement Search Engines such as Yahoo! Search Marketing Solutions feed their top results to major search engines such as Yahoo, CNN, MSN, Alta Vista and others. By placing yourself on top you expose yourself to millions of people searching for your product or service. Unlike other major types of campaigns, you have great flexibility in determining how much you spend. Pay Per Placement Campaigns share the same space and positions with advertisers who are spending thousands or more.

Whatever your budget, we will help you with keyword formation, bidding strategy, optimized title and description copy and analysis to help you launch your very own Pay Per Placement campaign in the most efficient and professional way possible.

Yahoo! Search Marketing Solutions

* Yahoo! Search Marketing Solutions powers:

  • Yahoo
  • MSN
  • CNN
  • Alta Vista
  • Infospace

 

Important Notes on Yahoo! Search Marketing Solutions

  • Charges of Yahoo! Search Marketing Solutions are calculated based on Number of Clicks per month. 
  • This money has to be paid in advance.
  • Your actual monthly amount will be determined by your keyword.

Googles adwords work similar to yahoo's search marketing solutions.
Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.

Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.

These listings appear on google, aol, earthlink, and askjeeves.

Google AdWords

Microsoft/Bing Search Advertising

1. Customers search for keywords that you have
 selected 
2. Your ad appears on the search results
 page
Start your search advertising campaign on BingTM, using Microsoft adCenter, and expand your reach to 82 million monthly users.1

It’s simple, easy and affordable.

  • Easily import your Google and Yahoo! campaigns to Bing via adCenter

  • Efficient way to market your business

  • You control the costs: only pay when someone clicks on your ad

  • Easily set up, monitor and make changes to your search campaign with adCenter

  • Target geographically and demographically using business intelligence tools

 

Are you ready to reach out to people actively looking for information about your products and services?

 

You setup and control these accounts, there is no need for assistance
$30.00 Minimum required to setup a Google Adword account
$50.00 Minimum required to setup a Yahoo Advertising account
$30.00 Minimum required to setup a MSN Advertising account

If any assistance is requested, it is based on our hourly rate of $60.00/hr.
there are some google and yahoo advertising credits available, you determine your advertising costs.

Click here to see sample search engine results and a comparison between organic results and sponsored results.

 

Q: Why should I submit my site to search engines?

A). 85% of users rely on search engines to locate information on the Web. By registering your site with various search engines, you make it easier for visitors to find your site and the information that you have to offer.

Q: What service would you recommend to get started?

A). Actually, if you are new to the internet(less than 6 months), we'd recommend a combination of all of our current marketing services. This will increase your exposure, link relevance, traffic, thus your positioning.

Q: Now that my site has been submitted, that's it...right?

A). Keep in mind that registration is an on-going thing: to keep their search engines running efficiently, the engine providers will periodically clean up their databases, dropping some of the sites for a variety of reasons. Because of this, it's a good idea to check regularly (at least weekly) to verify that you are still in the search engine's database. Search for your site name in the search engine to see if you are in the search engine's database. If your site doesn't show up, or your site has been dropping in the rankings, you may want to resubmit your page.

Q. What is a domain submission?

A). It is the transmission of your URL, which is your web page's address on the internet, to highly trafficked sites for placement in their indexes. Included with the URL are the web page's title, a description and your keywords that are used to find information at Search engines, Online directories, specialty sites, free classified ad sites and link pages.

Q. What is Search Engine Optimization?

A). Search Engine optimization or SEO is the general name for a broad spectrum of techniques that can be used to improve your search engine rankings.

These techniques range from legitimate techniques such as proper keyword selection,search-engine friendly page design and meta-tag construction, to dubious (and hated by the search engines) stunts like cloaking and link farming.

Q. What is considered a top search engine position?
A). Recent studies indicate that if people can't find what they're looking for within the first 30 listings of a search query, they will enter a different search term and look elsewhere. With that in mind, we consider a top position to be a listing in the first 30. Of course, everybody wants to be number one in every search engine, but in reality, no search engine optimization company can absolutely control what a search engine does.

Q. What is a keyword/key phrase?
A). A sample of a keyword is "affordable". A key phrase is the set of words that is typed into the search box of a search engine to find a particular business or topic. A sample of a key phrase is "affordable web sites"

Q. I received an email that says I can get on the 1st page in 2 days?
A). If you want to pay for your positioning, commonly known as "pay for placement" or "sponsored links" this is possible through googles adwords and/or yahoo search marketing. The drawback to this type of marketing is that you cannot control the cost which can change hourly.

Q. Do I need to host my web site with your company?
A). You do not need to host with us to take advantage of our services. If you are with another host company, you will need to provide us with information (hostname, username, password, and initial directory) to access to your web files via FTP. If you prefer, we can provide you with the doorway pages and you or your webmaster can upload these pages to your server.

Q: I recently received a quote from a SEO company that was over $5,000 - is this a fair price and how can you charge as little as $300?

A). SEO is a fairly unregulated industry and everyone feels they have the top tricks, best solutions and quickest way to achieve the results you want. This is why some companies charge what they feel the market can bare rather than for the actual work they do.

Affordable Web Sites and it's associates charges a fair rate for what we ACTUALLY do. Sometimes there are directory fees, signup fees, etc. We do not list these fees in our rates because they are hidden and we don't necessary know if this helps your particular situation.

For example, you can go to yahoo and submit your web site for free. They will they take from 60 to 180 days to review your web site to determine if they will include it in their directory. If you want them to come to your web site within 7 days, you can expect to pay $299.00.

Some clients don't need this expedient service and may get listed sooner by being associated with other web sites. Anyway, these directory and signup fees may not apply to all clients, so we don't include them.

Some minor directories like entireweb and others charge about $30-$50 to be listed for up to a year.

We rely on the quickest methods to achieve the desired results.

Q. What is the difference between a Search Engine and a directory?

A). The term "search engine" (SE) is often misused to describe both directories and pure search engines. In fact, they are not the same; the difference lies in how result listings are generated.
There are four major search engine types you should know about. They are:

  1. crawler-based (traditional, common) search engines;
  2. directories (mostly human-edited catalogs);
  3. hybrid engines (META engines and those using other engines' results);
  4. pay-per-performance and paid inclusion engines.

Google (www.google.com) is a perfect example of a crawler-based SE.

As directories are usually created by experienced editors, they generally produce better (at least better filtered) results. The best-known and most important directories are Yahoo (www.yahoo.com).

Hybrid engines. Some engines also have an integrated directory linking to them. They contain web sites which have already been discussed or evaluated. When sending a search query to a hybrid engine, the sites already evaluated are usually not scanned for matches; the user has to explicitly select them. Whether a site is added to an engine's directory generally depends on a mixture of luck and content quality. Sometimes you may "apply" for a discussion of your web site, but there's no guarantee that it will be done.

Meta Search Engines. Another approach to searching the vast Internet is the use of a multi-engine search, or meta-search engine that combines results from a number of search engines at the same time and lays them out in a formatted result page. A common or natural language request is translated to multiple search engines, each directed to find the information the searcher requested. The search engine's responses thus obtained are gathered into a single result list. This search type allows the user to cover a great deal of material in a very efficient way, retaining some tolerance for imprecise search questions or keywords.

Examples of multi-engines are MetaCrawler (http://www.metacrawler.com) and DogPile (http://www.dogpile.com). MetaCrawler refers your search to seven of the most popular search engines (including AltaVista and Lycos), then compiles and ranks the results for you.
Pay-for-performance and paid inclusion engines. As is clear from the title, with these engines you have no way other than to pay a recurring or one-time fee to keep your site either listed, re-spidered, or top-ranked for keywords of your choice. There are very few search engines that solely focus on paid listings. However, most major search engines offer a paid listing option as a part of their indexing and ranking system.

Unlike paid inclusion where you just pay to be included in search results, in an advertising program listings are guaranteed to appear in response to particular search terms, and the higher your bid, the higher your position will be for these terms. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee. Such a scheme is referred to as Pay-Per-Click (PPC). Yahoo and Google are the largest paid listing providers, and Live Search (formerly MSN) also sells paid placement listings.

Click here to see sample search engine results and a comparison between organic results and sponsored results.

 

Our initial FREE consultation will determine exactly what process we need to take to complete your project. Give us a call Monday-Friday from 9:00a-6:00p est or Saturday by appointment at 478-922-8979 and speak to us about putting your business on the internet today! Remember, we take care of your business like we take care of ours.

This page was last updated on Thu, September 2, 2010

 

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