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Our Marketing Services

No matter how attractive your site is, it will produce nothing unless you let someone know that it's available. We’ve been providing Optimization, SEO marketing, email marketing, and Google advertising services since 1996. There are basically two ways to get your site on Google. The quickest way is to use Google adwords, while this is the quickest way to get your site on this major search engine, it can also be the most expensive. The other way to get your site positioned on googles major search engines is through ORGANIC search results. The length of time it takes depends on your industry, your keywords and your current position.

The marketing of your website is so important that we've dedicated an entire website to this service We provide our marketing services directly through our marketing website. Our marketing services include site monitoring. We cannot guarantee a time frame for getting your website listed, if you need to be listed in less than 48 hours, you will need some search engine advertising from google, yahoo or bing. We have an 85-95% success rate, sample results available upon request.

When considering any marketing investment, ask yourself these 3 honest questions about your current marketing activity.

  1. How competitive is your industry, just type in the keywords you want to use into google and see how many businesses are already listed.

  2. How long have you been in business. if you're just starting out, the time and investment may be a more than if you've been active on the internet for a while.

  3. How much do you spend on your complete internet operations, if you just pay for hosting, you shouldn't be shocked at the investment involved in achieving your goals.

Social Media Presence

It is necessary to be consistent and smart about targeting your audience and showing search engines that you are an active and relevant resource for a product or service.

The goal of any marketing program:

  1. Increase your website exposure
  2. Increase your site traffic
  3. Increase your sales leads
  4. Gain premium search engine placement

Quick Answers

Compiled From Emails

What Is Search Engine Marketing?

Putting content in front of people who overtly and explicitly express a desire, via keywords for a particular product, service or a piece of information.

What is a long tail keyword?

A long tail keyword (or key phrase) is the set of words that is typed into the search box of a search engine to find a particular business or topic. An example of a long tail keyword is "affordable ecommerce website developers".

How Long Does It Take?

We're asked this over and over, the best way to answer this is by saying it really depends on your industry and the keywords you select. No two companies are exactly the same.

Paid Search vs. Organic Search

Paid search is when an organization pays to have their website and service appear at the top of search results. When a user searches a specific term, ads that fit this keyword appear as the first group of results. Advertisers use the Google Keyword Tool to see which keywords and phrases are being used, and match these keywords to their business to service a specific niche, product and/or service.

Organic search is search results that match Google’s search algorithm, matching websites that closely suit the keyword being searched by the user. A website with credibility, good content, and authority in a specific area is more likely to appear near the top of a search query.

Both strategies offer highly advantageous end-goals for any website: appearing on the first page of Google translates to more visitors for the site.

What Does It Cost?

As you can see, both organic and PPC search have their advantages and drawbacks. The important thing is that both have short-term and long-term advantages that greatly outweigh any negatives. Interestingly, a combination of both is found to be the best way to get results from search engines. Most of the time, the two strategies bounce off of one another, providing benefits in one area and then feeding another, which leads to unparalleled growth for an organization’s digital presence.

What Is Black Hat SEO?

Black hat SEO tactics are those that are meant to trick the search engines or site users in an effort to create a shortcut to higher search rankings. Those tricks can include: using duplicate or low quality content, paid link schemes, cloaking (delivering different content to the search engines and the user), keyword stuffing, and trying to hide keywords on the page (like using text the same color as the background). All of these tactics violate the guidelines set forth by the major search engines.

They are a bad idea and a waste of time. The time spent on trying to game the system is better employed in creating a better site (with quality content and a good user experience). With the release of Google’s Penguin algorithm update in April of 2012, these tactics became even less effective than they had been. If you are talking with a company about doing SEO work for your website, you need to ensure that they will not be using any of these tactics on your behalf.

HTTP vs. HTTPS: Why Should You Care?

The difference is that encrypted HTTPS is the basic price of security these days.

You may have heard people urging you to switch your website to the HTTPS security encryption. They cite Google’s announcement that HTTPS is a ranking signal and that failure to switch could mean your ranking will take a hit.

How Long Will My Premium Listing Last?

No one can guarantee how long the listing stay due to the competitive nature of your keywords and industry. The major search engines changes their algorithms often in order to prevent spamming and illegal listing tactics. We must continue to make sure our projects meet these new requirements on a monthly basis.

We run a site audit every week in order to review your site's compliance and make the necessary changes.

Once we achieve 1st and/or 2nd page results, we must continue our marketing activities to keep you in those positions.

What Is SEO

A Summarized Answer

Great Question

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that.

Moz said it best, “imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document.” As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. When a user performs a search, they provide the best answer possible based on their algorithm specifications, ranking the results according to what they deem most relevant. It's all very impressive and can feel a little scary — but never fear, we're here to help.

The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.

Things to Know

Here are a few general items you need to be aware of when it comes to your SEO strategy.

1. SEO is a journey, not a destination

Don't expect immediate search engine domination. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. It's all a matter of how much effort and commitment you're willing to put forth.

2. Tailor to shoppers, not search engines

Don't get bogged down by SEO terms and concepts. Although we'll be talking a lot about search engines, your main goal is actually to tailor your online store and its contents to your audience. Search engines simply want to deliver the most relevant results to their users based on search queries. If you're providing a stellar shopping experience, you're already on your way to ranking well.

3. Content is king

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. It can be anything from product descriptions, to blog posts, to videos and images, to your About Us page. Content not only serves as the medium search engines use to understand your website, it serves as the connection between you and your customers when selling online. Great content never sleeps, never needs a lunch break and is adored by search engines and shoppers alike.

4. SEO + design = greatness

We've watched so many clients focus heavily on things like design and then try to implement SEO later on. However, SEO should be kept in mind throughout the entire process of building your online store. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. If these are ignored (especially in the initial design stage), you may have to waste countless hours later on retrofitting an existing site to better talk to search engines and shoppers.

5. Avoid duplicate content

Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. That means you're relying on Google to define your website. For example, if Google sees four URLs from your website that have the same or similar content, odds are they're going to rank the one they consider most relevant and ignore the rest. Google doesn't want a search to yield identical results from the same site, so it's unlikely those results will be ranked very highly (remember, they want to deliver the most relevant results for each query). The same can be said if you're using content you found on somebody else's site; if Google has already indexed that other content, they're unlikely to rank yours higher. Instead of leaving that decision up to Google, you should take control of it for yourself by using original content on each page.

Get A Free Marketing Quote Today!

We only need your web address or 4 of the keywords or key phrases that you think visitors may search for your company.
We'll present you with the highly searched matches and alternatives.

We design and develop affordable mobile websites and affordable ecommerce websites. Our Design Packages Includes Design, Hosting, Maintenance, Marketing

Call Us Today! 478-922-8979 For Your Free Initial Consultation

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